$23.99 a month. $29.99 a month. Those are the numbers you see on the pricing page. They're not what most solo professionals actually pay by month three.
Here's what's really in the bill, using Vagaro's and Booksy's published 2026 pricing.
Vagaro: the base plan is just the starting point
Vagaro's solo plan runs $23.99 to $30/month depending on current promotions. That covers your calendar and basic booking. What it doesn't cover, unless you add it separately:
- Text marketing beyond the base allowance: $20/month
- Advanced analytics (Data Lake): $40/month
- Card processing: 2.2% to 3.5% per transaction, on top of everything else
Add the two common add-ons most solo professionals end up wanting, and a $24/month plan becomes an $84/month plan. That's before a single card is swiped.
Booksy: a similar shape, plus an optional marketplace cut
Booksy's solo plan is $29.99/month, all core features included. No hidden tiers there, that part is fair. But two things add up fast for a solo IBP:
- Card processing: 2.49% + $0.10 per transaction through Booksy Pay
- Boost, their opt-in marketplace commission: 30% of the service price on the first booking from any new client Boost sends you, the same shape as StyleSeat's marketplace fee
If you opt into Boost for new-client discovery, and it works, the same math from our commission breakdown applies here too. On a $120 service, that's $36 per new client, one time. At 3 new clients a month, that's $1,296/year, on top of the $359.88/year subscription.
What it adds up to
For a solo professional running a $120 average ticket with 3 new clients a month:
| Cost category | Vagaro (with 2 common add-ons) | Booksy (with Boost) | Easy Beauty |
|---|---|---|---|
| Subscription | $288 to $360/year | $359.88/year | $299.88/year |
| Add-ons | ~$720/year | $0 (Boost is commission, not a fee) | $0, everything included |
| New-client commission | $0 (no marketplace commission on base plan) | $1,296/year (if Boost is on) | $0, ever |
| Total | ~$1,000 to $1,080/year | ~$1,656/year | $299.88/year |
The numbers move depending on which add-ons you turn on and whether Boost is active, but the direction doesn't change. Every optional feature on these platforms is billed separately. On Easy Beauty, it's already included.
The pattern
Neither Vagaro nor Booksy is dishonest about these fees, they're published, and predictable if you go looking for them. But the advertised number is never the real number. Easy Beauty's flat $24.99/month is the real number. No add-on tiers, no marketplace opt-ins, no surprises three months in.
One flat subscription. Everything included. Zero commission, ever.
Figures verified against Vagaro's and Booksy's published pricing as of September 2026. Actual costs vary based on which add-ons or marketplace programs you choose to activate.