Our Story

our story

How we got started

Easy Beauty began with a question: What would make life easier for busy salon professionals? Founder George Powell spent years asking stylists and salon managers. The answer: a compact, easy-to-use technology solution that could automate and consolidate core business functions like product ordering, payment processing, and reputation management. Easy Beauty’s free iPad-based application allows salon professionals to maintain their business in the time and place that’s right for them. EB’s commitment to its customers is reflected in our motto, “for beauty professionals, by beauty professionals.” It's not just a cool tag line it's what we live by!




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